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Dreis-admin@garden-girls2020-09-21 11:02:002020-10-16 11:07:21Bronze for the new ‘Fruehe Lisbeth’
Ads & Press Reports
Parallel to the radio spots, we will advertise in the most important Horticultural Trade Magazines plus Garden- and Lifestyle newspapers and publish many press releases. This long-term marketing programme geared towards the consumer pays off. The comparison of results deriving from two commissioned GfK analysis in 2012 and 2017 shows this clearly. The brand-awareness of consumers towards Gardengirls® increased from 4, 3 % to 6, and 2 % in those five years. This is a very good rate for plants. At the same time, the group of buyers got younger. The percentage of buyers in the important group of 30-39 years of age increased from 8% to 11%.
The horticultural trade benefits from this marketing. Important is now to follow with punctual purchase times and – most important – the correct informative signage at the POS. Only then the consumer can recognize the branded product. As we see the consumer reacts to our slogan “Only original Gardengirls® in pots with the pink logo”.
Also interesting!
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Dreis-admin@garden-girls2020-09-21 11:02:002020-10-16 11:07:21Bronze for the new ‘Fruehe Lisbeth’
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Dreis-admin@garden-girls2019-07-16 10:25:462020-09-10 09:38:54New Brands 2019
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Dreis-admin@garden-girls2018-08-20 12:45:142019-09-02 13:16:15Baptism of ‘Martina’
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Dreis-admin@garden-girls2018-08-16 13:18:512019-09-02 13:17:33Professional trade show
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Dreis-admin@garden-girls2018-08-13 13:14:352019-09-02 13:19:56Plantarium
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Dreis-admin@garden-girls2018-08-09 13:10:542019-09-02 13:21:24Ads & Press Reports
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Dreis-admin@garden-girls2018-08-01 13:09:292019-09-02 13:22:49Radio spots
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Dreis-admin@garden-girls2018-07-27 12:50:362019-09-02 13:24:02News about Daboecien
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Dreis-admin@garden-girls2018-07-20 09:12:032019-09-02 13:26:02Location for heather
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Dreis-admin@garden-girls2018-07-20 09:10:252019-09-02 13:27:09The production …moves on!
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