We present: Gartenbau Matenaer

Resource-saving production

About Gartenbau Matenaer

Founded in 1950 by Peter op de Hipt, the Matenaer horticulture business initially focused on growing vegetables, some of which was sold at the market. From 1960, the company switched to cut flowers, including carnations, roses, freesias and chrysanthemums. In 1968, Peter's son Theo op de Hipt started an apprenticeship in horticulture and started working in the family business from 1971. Under Theo's leadership, the company was gradually expanded. In 1976, the first switch to potted plants was made with about 3000 square meters of greenhouse space and an open field for 50000 Erica gracilis.

By the year 2000, the operation had expanded to a size of approximately 6,000 m², with about 1.5 hectares of open land. In 2002, Thomas Matenaer joined the company as a journeyman and later as a master. A further expansion occurred in 2006 with the founding of the Op de Hipt & Matenaer GbR. In 2009, the container area was expanded, and the greenhouses were extended. By 2012, the company occupied about 20,000 m² of greenhouse space with seven hectares of open land. Finally, the Matenaer horticultural operation was handed over in 2023.

What's new at Matenaer?

The Matenaer horticultural business stands for innovative plant cultivation, sustainability, and efficiency. Thanks to a 5,000 m² greenhouse built in 2024 and a new work hall on the outdoor areas, capacities and logistical processes have already been greatly optimized. Additionally, a custom-built packing line from Grebe ensures even more efficient workflows. Automation is also advancing: alongside a planting robot from TTA, two innovative HETO spacing forks will be deployed just in time for the upcoming Calluna season, with autonomous spacing robots planned for the future.

Through new mix varieties, the company continuously adapts its range to customer demands while keeping environmental protection at the forefront. Sustainability is a core practice here—whether through recyclable pots or a 25% reduction of peat in Calluna substrates using alternative wood fibers. Another milestone follows in summer 2026: with the construction of a 99 kW photovoltaic system including battery storage, Matenaer is securing a completely sustainable energetic future.

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2 millions of Gardengirls per year

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Gardengirls producer since 1999

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Bed and balcony plants, such as geraniums and carnations

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Continually new mixed varieties for a wide variety of heathers

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Gardengirls in TB10.5, TB12, TB13, TB17 and in 23 and 27 bowls

Range overview

With 30,000 m² of greenhouse space and 10 hectares of outdoor fields, Matenaer offers a vast variety of plants, annually producing 800.000 pelargoniums, 600,000 carnations, and the honey-scented Boronia 'Pink Star'. However, the main focus remains on the 2 million Gardengirls Calluna heather plants, featuring popular concepts like Fluffy, Sunset Fire, Golden Angie, and the Sunset Girls—where new varieties are also being introduced step by step. All are supplied in printed pots with emotionally engaging labels. The main range now focuses heavily on the innovative NEXXT varieties: following their large-scale launch as single plants as well as twin and trio combinations, they are set to completely replace the traditional main assortment by 2027. Matenaer's selection also includes numerous single-colored Callunas and constantly new mix varieties, while always remaining open to custom customer requests.

For more information, visit the website of Matenaer:

www.gartenbau-matenaer.de

Gardengirls brands in Matenaer's range

Fluffy

Fluffy Kiss

Golden Angie

Sunset Fire

Sunset Girls

NEXXT in Matenaer's range

Amina

Aurica

Coco

Dorina

Franca

Leandra

Lilani

Lilith

Milva

Patricia

Romy

Tamira