We present: Hiedl Heidekulturen

Production, Breeding and Innovation

About: Hiedl Heidekulturen

Hiedl Heidekulturen is a family-run young plant production nursery located in Altusried in the Allgäu region, specializing in heather cultivars and specialty crops. The business was established in 1956 and is currently being managed by Vincent, Lorenz, Katharina, and Helmut Hiedl in the third generation. Over the years, the company has undertaken numerous expansion and modernization efforts. Currently, the nursery produces its plants

on a cultivated operational area of approximately 6.5 hectares. Hiedl has specialized in offering plants at every stage, from cuttings and young plants to raw materials and blooming finished products. The company places a strong emphasis on individual customer needs and consultations. This customer-centric approach allows Hiedl Heidekulturen to produce the right product for each grower.

What's new at Hiedl?

Hiedl Heidekulturen is a future-oriented company. The focus lies on incorporating the latest technologies into production processes to enhance efficiency. A central initiative is the optimization of the sticking process through well-designed sticking lines and robots, which is indispensable given the impressive annual production volume of around 18.5 million cuttings. Additionally, operational areas and greenhouses are continuously being expanded and modernized to streamline procedures optimally.

Energy supply optimization also plays a pivotal role. The newly founded breeding company Neoplant, led by Helmut and Lorenz Hiedl, develops new varieties under the Gardengirls and Heidi's brands. The focus is on vibrant colors achieved through densely budded shoots, as well as longer shelf life and reduced susceptibility to diseases—an important contribution to sustainability.

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6.5 million Gardengirls young plants per year

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Gardengirls producer since 1993

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Producer of young plants, raw materials, and finished products

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Own brand Heidi's: Erica gracilis in 15 varieties

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Gardengirls finished goods in TB06, TB11 and TB13

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Also special heath species, like Erica verticillata

Range overview

Hiedl Heidekulturen offers heather plants at every stage from cuttings to blooming. All concepts of the Gardengirls brand are produced. Hiedl focuses on offering customers plants that are tailored to their individual production processes, be it as rooted cuttings, young plants, or short-term crops. In addition to Calluna vulgaris and Erica gracilis, the company also offers other specialty crops such as Erica cinerea, Erica arborea, Erica carnea, Boronia anemonifolia, and Gaultheria procumbens.

For more information, visit the Hiedl website:

www.hiedl.info

Gardengirls brands in Hiedl's range

Up Down Girl

Twister

Sunset Girls

Sunset Fire

Smixies

Rasta Girls

Quattro Girls

Lönneby

Autumn lavender

Halloween Girls 

Golden Angie

Fluffy

First Dinner

Ewigheid

Summer Dinner

NEXXT

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