Gardengirls Key Visual


The Success Story

As a pioneer of heather breeding, Kurt Kramer has made a name for himself with his Gardengirls® over the past 45 years. He received active support from three other breeders: Horst Marohn, Helmut Hiedl and Johannes van Leuven. Together they established our Gardengirls® as one of the market-leading heather crops in Europe.


Kurt Kramer

Founder and breeder


Horst Marohn



Helmut Hiedl



Johannes van Leuven


The Success Story!

Gardengirls® – Your colourful world of heathers

Or how I transformed my passion for breeding into one of

the most renowned brands in the horticulture industry – the Gardengirls®

(by Kurt Kramer, Creator of the Gardengirls®)

Gardengirls® Neuheiten 2022


Fluffy Family - Fluffy gets a family

 The velvet heather Fluffy is one of the most popular products from the Gardengirls®brand. No wonder, because it impresses with its uniqueness and diversity. The silver colored foliage is just as exceptional among callunas as is the soft feel. Their simple, Scandinavian look can be wonderfully combined in different plantings. This also applies to the Gardengirls products themselves: Due to the structure of the range, the velvet heather can be integrated in different ways, creating a whole fluffy family. By combining the trend product with other popular varieties, Gardengirls creates an even more varied selection for the end consumer. Whole theme worlds can
be created with Fluffy at the PoS.

Gardengirls® Neuheiten 2022


Lönneby - Extra large-budded heather flowers

 The new Lönneby brand is all about the Scandinavian attitude to life. Thanks to the large-budded heather flowers, the novelty impresses with intense colour effects in Scandi style - bright and pastel but also intense. With its particularly large buds, Lönneby clearly stands out from the other callunas. It is perfectly in line with the modern Scandi-trend and fits perfectly into any country house atmosphere. But Lönneby with its strong colours is also a must for modern minimalist decoration.



In order to implement the breeding goals of our brand, the Neoplant company was founded by the horticultural company Hiedl in close cooperation with Gardengirls Heidezüchtung GmbH. Neoplant provides space for young and fresh ideas for our brand, the necessary capacities have been created and new contacts established, the breeding activities of the Gartengirls® are bundled there. Neoplant is managed by Lorenz Hiedl with support from his father Helmut and brother Vincent. Kurt Kramer, pioneer of heather breeding, as well as Horst Marohn and Johannes van Leuven will support the young company with their know-how, advice and action.

Gardengirls® Neuheiten 2022

Variety show

Variety show for the first time in the north

Since August of this year, for the first time, it has been: variety show in the North. The comany de Vries from Apen presents  the current varieties with appropriate signage very vivid. De Vries produces Gardengirls in third generation and is primarily committed to a modern, sustainable and efficient way of working. The variety show is open from August to November to all trade visitors.


Gardengirls® Neuheiten 2022


Nexxt   Gardengirls® - now even more luminous

A strong luminosity and a long shelf life of 3 to 4 months* characterise the new NEXXT varieties from Gardengirls. We start in the popular colours Vivid Pink, Light Red, Red, Vivid Red, Dark Purple and White. Due to the breeding focus on luminosity and durability, the NEXXT assortment will soon be complemented by further varieties in bold, new colours. The NEXXT varieties can also be found gradually in our Smixies®, Up Down Girl® and Twister® concepts.                                                                                       *in test cultivation Gardengirls 2021

Gardengirls® Neuheiten 2022


We have expanded our range for you!

Smixies® - the unusual colour mix of the Smixies creates a fantastic wow effect. For this, different varieties of heather in five bright colours are atmospherically combined in one pot and give good mood in the garden, on the terrace or on the balcony. 

Autumn Lavender® - with its lavender-coloured flower buds and upright growth, the Autumn Lavender heather creates a Mediterranean flair and brings a holiday atmosphere into your home.

Up Down Girl® - for our new Up Down Girl® concept, a hanging budding heather, an upright deciduous variety and a standing colourful callune are extravagantly combined. With its sophisticated growth and colour combinations, Up Down Girl® is ready for planting in a pot or tub.

Golden Angie® - Golden Angie is a convincing highlight in flower beds, on balconies and terraces with its unique colour combination of grass-green and golden-yellow foliage with red flower buds from October onwards.

1st Dinner - With its long flowering period from November to May and robustness, the winter heather 1st Dinner provides bees with vital nutrients as their first food source after winter.

Summer Dinner - With their bell-shaped flowers, Summer Dinner are beautiful decorative summer and autumn bloomers. Starting in June, Summer Dinner beautifies every garden with its countless flower panicles.



Start of new brands Sunset Fire® and Fluffy® - The Velvet Heather

The Sunset Fire®-Trios are compositions of several combinations of Sunset Girls varieties. They convince the market with their intensive bright colours in one pot and their long shelf life well into next spring. The colour spectrum of their foliage ranges from Yellow, Orange, Red and Copper to a bright Green and even a shiny Silver and a Black hue.

Fluffy® - The Velvet Heather builds a new concept. The name Fluffy® - The Velvet Heather shall emphasize the unique characteristics of this variety and associate to the value of building comfy ambience at home. Fluffy® is very robust with long shelf-life indoors as well as outdoors.

Claus Geißler als Geschäftführer der neuen Gardengirls Heidezüchtung GmbH


Claus Geißler as Managing Director of the new Gardengirls Heidezüchtung GmbH

Since November 2020, Claus Geißler has been available to you as Managing Director of the Gardengirls brand as a contact person for all topics.


Surprisingly new: Logo- and brand relaunch

The goal of the brand relaunch of our Gardengirls® is to manifest the values of our comprehensive assortment with the new and existing brands in the market. In autumn of 2020 we commissioned new, modern lifestyle pictures, which we present in our promotional material and at this website. The rather emotional mode of expression of those photos shows examples of usage of heather plants as attractive decoration elements. Additionally, we restructured the section “Ideas for heather enthusiasts”. Here you will find now versatile, attractive, and exceptional ideas how to set the scene for heathers.

We refreshed our well-known Gardengirls®-logo. The striking magenta colour and the contours remained, but the logo appears now fresh and renewed.

Gardengirls® Rasta Girls® und Sunset Girls®


The Rasta Girls® and Sunset Girls® are introduced to the market

For 15 years, the bud-blooming dwarfs with the trailing stems are a specialty within the Gardengirls® assortment. In all European markets this group gains increasing market shares in the retail stores. Celebrating the 15th anniversary, we combined all five varieties of this important group to the brand Rasta Girls®. They come with their own matching logo and label.

The varieties with the special decorative foliage were re-named Sunset Girls® (formerly Sunset Line). The promotional material of the series shows a heath at sunset.



Calluna meets Sunset – More to come for the Sunset Girls

We named the group of varieties with the beautiful leaves Sunset Girls. The sales and market acceptance increased over the years. The uniting name of these cultivars is well chosen: The ornamental value of the bud steps back to give room to the bright colours of the foliage are reminiscent of the scene at dusk with the last golden sun rays of the day. The colour range reaches from a bright shining emerald-green over golden yellow and copper red to a bright Silver and even a Dark Green shimmering Black. The varieties of the Sunset Girls are ideal plants to bring structure into every decorative planting enriching the garden with their bright colour contrasts from autumn well into spring – over the entire wintertime.

They easily can be combined with Erica carnea the winter-heather or Snow heather flowering from winter into springtime.

The Sunset Trio even enables the display of the national colours of Germany and Belgium simply combining ‘Zulu’ or ‘Zalina’ with ‘Zoe’ and ‘Zeta’.



TASPO Gold Award for Kurt Kramer

In the year 2012, Kurt Kramer received the prestigious TASPO Gold Award as entrepreneur of the year for his lifetime achievements. The jury of leaders in the horticultural industry honoured the Gardengirls® - licensing system with the special aspects of a production in line with the market and equal fairness to all producers. Even today this system exists and is unique to the market. The quality controls made at the production sites and on the wholesale and retail level, the European wide marketing and especially the intelligent control mechanism of the production quantities make the Gardengirls® to an exceptional reliable and sustainable partner in the market. Income, yield and added value safeguard the success of the brand on all levels of the trade.



Award ceremony for a goddess: The variety ‘Athene’

In the year 2008, the variety ‘Athene’ received the renowned TASPO-Award for the best Plant Introduction of the Year brought to the market. The variety was baptized together with the sister cultivar ‘Helena’ introduced 2006 by the famous singer Vicky Leandros at the state garden exhibition in Winsen (Luhe). The names of the Greek goddesses ‘Athene’ for the red variety and ‘Helena’ for the white cultivar were inspired by the Greek heritage of the successful show star.


Valuable cooperation in breeding and selection

Since 2006, Kurt Kramer cooperates close knit with his breeder colleagues Helmut Hiedl (pictured left), Johannes van Leuven (pictured in the centre) and Horst Marohn (pictured to the right) to combine the efforts in breeding and selection of the best clones. Their varieties are also produced and sold under the brand Gardengirls®.

This cooperation brings unmatched diversity and inspiration due to being situated in different production areas in Germany.


A heather garden at the International Green Week in Berlin in January

In the year 2005, the Arbeitsgemeinschaft Deutscher Junggärtner e.V. (Association of German Young Horticulturists) and the heather breeder Kurt Kramer planned and planted a heather garden at the Grüne Woche (International Agricultural Exhibition) in Berlin. For this important event, every year in January the main focus was on the winter-flowering Erica x darleyensis ‘Kramers Rote’. The event was supported by the then German Federal President, Horst Köhler, the then Federal Minister of Agriculture, Renate Kühnast, and Karl Zwermann, then President of the ZVG, the  German Central Horticulture Association.



The first bud-bloomers with trailing growth habit

In the year 2004, the first plants of the new variety ‘Nelly’ were sold. At that time, the breeding of this exceptional heather plant with the pendulous growth habit called bud-blooming dwarfs, already started at this point. Nowadays, there are seven varieties in different bud colours with different vigour.



Introduction of the renowned brand Gardengirls® in Europe

In the year 1997, Kurt Kramer decided to combine his heather varieties under one umbrella with a brand name easy to understand all over Europe – the brand Gardengirls® was born. All new varieties of these bud-bloomers received therefore girl names. In the meantime, over 80 varieties of Gardengirls® are in the market. Two varieties produced in one pot are sold under the brand Twingirls®. In the same manner, there are Trio, Quattro- and Quinto Girls.

All varieties enjoy Plant Breeders Rights Variety Protection.


Heather display at the PLANTEC Horticultural Exhibition in Frankfurt

In 1993, we used the PLANTEC International Horticulture Exhibition in Frankfurt/ Main to show the assortment of the new bud-bloomers the first time to a broader audience. The displays were simpler these days then now. The plants were produced and donated by a licensee of Kurt Kramer, who was a member of the Flower Wholesale Market in Frankfurt selling his plants there. At that time, it was very essential to inform visitors about the Plant Breeders Rights Variety Protection. The CIOPORA – the International Community of Breeders of Asexually Reproduced Horticultural Plants helped with this task.


Calluna in focus

In the year 1981, Kurt Kramer succeeded in his efforts to breed with the natural occurring “bud-blooming” heather types. Therefore, after concentrating on Erica species, the focus of breeding switched again to Calluna. Today, the Calluna is the most important ornamental plant in Germany, well before the Pelargonium (geranium). Calluna is the main plant in autumn sales.

Pictures 1–3 show the seeds, the sowing process, and the development of the first clone (the propagation of cuttings). The comparison of the new experimental varieties (clones) takes place under the normal growing conditions. Not much changed over the years. This happens first in pots, then in the open field for several years (pictures 4–6).


Looking for the best heather plants

It was a long, difficult process to reach the goal of breeding always improved heather varieties, not without many setbacks. The first important successful varieties those days were the open flowering Calluna ‘Arabella’ and ‘Stefanie’.

Kurt Kramer was more successful in less time breeding with Erica:

After initial crossing in 1980, our founder and breeder Kurt Kramer selected a promising seedling of a hybrid with Erica x darleyensis, named appropriately ‘Kramers Rote’ (left). Very soon, this variety was produced all over the world. Encouraged by this breakthrough, Kramer continued to breed with other heather species like Erica carnea (centre) and Daboecia cantabrica (right).


Passion for breeding

After passing the examination at the Horticulture Master School in Aurich in 1970, Kurt Kramer annually produced up to 350.000 heather plants in the newly founded Calluna Specialty Nursery. Exactly on November 17, 1974 he started his first cross with the witch broom heather (Calluna vulgaris). His goal was to find a variety which flowered later in the year then the natural and randomly occurring varieties.

The pictures give you a microscopic view of the various steps in the breeding process: Pollen (left), germinated pollen (centre) and fertilized ovule (right).


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